American Crew's Forming Cream Gel combines the hold of a gel with the flexibility of a cream to reveal the beauty of curls. Its lightweight formula, enriched with jojoba oil, intensely hydrates without weighing hair down, while protecting it from humidity. Ideal for curly or wavy hair, this curl-activating gel controls frizz and enhances natural texture with a flexible, defined finish. Thanks to its medium hold, curls remain bouncy, structured, and full of movement all day long. Apply to damp or towel-dried hair after the preparation phase.