BBHair Plex n°12.1 Ultra Blond Cendré from Generik offers a no-compromise hair color that combines dyeing efficiency and hair care benefits. PPD-, SLS- and paraben-free, enriched with PLEX and pomegranate extracts, this formula guarantees an advanced coloring experience that respects hair health. The promise of radiant color and healthy hair is combined with a safe, caring approach to hair.